The world’s first OS built for Capital Markets
Move Fast. Break Nothing.
Bring Silicon Valley to Wall Street
Often quoted in Silicon Valley circles is Facebook’s famous mantra “Move Fast and Break Things”. The unofficial motto of startups, it encapsulates not only a willingness to disrupt the status quo, but also a necessity to constantly be iterating, improving, and not worrying about the consequences until absolutely necessary. So what happens when you want to bring that same mindset to the world of Wall Street where innovation runs head-long into decades of necessary security and regulatory procedures? What happens when you have an innovative service, app, or platform that can only receive an update every 4-6 months? “Move fast and break things” won’t fly in that environment, so OpenFin set out to create a new world where Â companies could “move fast and break nothing”, launching the first OS created specifically for Capital Markets.
The challenge for Clarity was two-fold: at first glance, OpenFin is both “too techie” to appeal to finance press and “too financie” (a new word we just made up) to appeal to tech press. The company needed a messaging and communications strategy that spoke to the complexity of the problem and the sophistication of their solution in terms that were accessible to each audience without sacrificing their credibility by oversimplifying in any given direction.
Clarity worked closely with the OpenFin team to establish muti-faceted messaging that could adapt to any audience and remains at the core of the company’s product marketing. We then embarked on a communications campaign that mixed OpenFin-owned events, industry speaking roles, contributed content, and product/company announcements with stellar results both in the finance and tech worlds:
- 50+ original articles online and in print
- Coverage in a wide range of publications, from TechCrunch and VentureBeat, to American Banker and Waters Technology
- Multiple executive and advisor profiles in the US and UK
- Significant increase in in-bound interest and deal flow for OpenFin
JPMorgan, DRW, others back fintech company OpenFin
Financial services software developer OpenFin has raised $15 million in a funding round that included JPMorgan Chase & Co and the venture capital arms of high-speed trading firm DRW Trading Group and interdealer broker NEX Group Plc, the company said on Thursday.
OpenFin raises $15 million to disrupt Wall Street trading
OpenFin, a startup focused on helping financial services firms update their technology infrastructure, announced today a $15 million round of funding led by J.P. Morgan. The New York-based startup wants to modernize the way capital markets are run by allowing traders and other end users to deploy desktop applications both in-house and to their buy-side …
Former Goldman Co-Head of Tech, Paul Walker, Joins OpenFin’s Board
Walker became one of the more well-known technologists in the industry, serving as co-head of Goldman Sachs’ technology division—alongside Don Duet—from 2013 to 2016.
Goldman vet joins board of open-source trading systems startup
The fintech startup OpenFin now has 40 Wall Street firms building applications for its operating system, which promises security and interoperability.
Former Instinet boss goes full-time fintech
A startup born on Wall Street has made a big hire to capitalise on opportunities in Europe. The former European chief executive of Instinet, the agency brokerage owned by Nomura, has taken on a full-time leadership role at a financial technology company backed by JPMorgan and Michael Spencer's NEX Group.
Symphony Chat Available on OpenFin
OpenFin, the desktop operating system built for specifically for the needs of capital markets, announced it has publicly contributed code to the Symphony Software Foundation that allows, for the first time, any OpenFin customer to deploy Symphony Chat on the OpenFin operating system.