OWNING THE REMOTE WORK CONVERSATION DURING COVID-19

Owl Labs is a collaborative technology company dedicated to creating a better workplace experience for today’s hybrid workforce of remote and in-office employees. The company’s products include its core 360° conference room camera, The Meeting Owl, use emerging technology such as AI to bring dispersed teams together for better work. While focused on The Meeting Owl line of products, the company is developing advanced software technology to reinvent the conference room ecosystem and make it smart.
Drive sales of the company’s hardware and software through in-depth product campaigns and the release of its annual “State of Remote Work Report”, which became especially relevant during COVID-19.
Generate coverage focusing on Owl Labs’ high quality and relevant products and create data reports resulting in tier one stories. The team adapted the media strategy in real-time to make Owl Labs a go-to source during the COVID-19 pandemic.
This block is only supported on the 'Case Study' post type.
Owl Labs is a collaborative technology company dedicated to creating a better workplace experience for today’s hybrid workforce of remote and in-office employees. The company’s products include its core 360° conference room camera, The Meeting Owl, use emerging technology such as AI to bring dispersed teams together for better work. While focused on The Meeting Owl line of products, the company is developing advanced software technology to reinvent the conference room ecosystem and make it smart.
Owl Lab’s goals were to drive sales of the company’s hardware and software through in-depth product campaigns and the release of its annual “State of Remote Work Report”, which became especially relevant during COVID-19. Additionally, Clarity was asked to elevate the reputation of CEO Frank Weishaupt as a thought-leader and business leader.
With the increasing worldwide worry and impact around COVID-19, Clarity and Owl Labs were in a great position to show journalists how companies and individuals working remotely can work as effectively as in person communications. Clarity’s challenge was to generate coverage focusing on Owl Labs’ high quality and relevant products and create data reports resulting in tier one stories. The team also adapted the media strategy in real-time to make Owl Labs a go-to source during the COVID-19 pandemic
In Q1 2020, Clarity secured 97 standalone stories for Owl Labs, 4x the coverage of the year prior (before Clarity). A combination of product reviews, announcements, executive Q&As, and thought leadership commentary ran in national outlets including The Wall Street Journal, Adweek, Forbes, NPR, WIRED and Business Insider, and regional media including The Boston Globe and The Boston Business Journal. This year’s coverage positioned Owl Labs as the clear thought leader in the future of work and as a ‘best in class’ solution for remote work during COVID-19. The campaign made a real impact on the Owl Lab’s business growth.
I had the chance to try out Owl Labs' latest video conference tool and was impressed by its power.
Workers that worked remotely full-time reported being happy in their jobs 22% more than workers who never work remotely.
Owl Labs’ smart 360-degree meeting room camera, mic array and speaker system gets smarter and supports bigger meeting rooms.
Now that you're probably getting a grip on remote work during the coronavirus pandemic, here are three ways to deal with conflict in the weeks to come.
The wage gap among remote workers was glaring, even before the pandemic pushed many to work from home.
Companies like Zoom and Microsoft are trying to make the remote connections more real—and fun. Trouble is, humans are awkward.
Owl Labs surveyed 1,200 U.S. employees to measure how remote work arrangements affect engagement and company loyalty.
Some people are just getting used to telework, and making blunders on tools such as Zoom — including going to the bathroom while your webcam is live. Here are some videoconference etiquette tips.
As the coronavirus pandemic continues more companies are sending employees home to work. Is it a passing phase—or a fundamental change in the way we do our jobs?
Looking for a partner to help you reach your goals? We’d love to hear from you.