OWNING THE REMOTE WORK CONVERSATION DURING COVID-19

Intelligence & Strategy

Communications Strategy

Creative

Creative Campaigns

Digital Experience

Thought Leadership

Owl Labs is a collaborative technology company dedicated to creating a better workplace experience for today’s hybrid workforce of remote and in-office employees. The company’s products include its core 360° conference room camera, The Meeting Owl, use emerging technology such as AI to bring dispersed teams together for better work. While focused on The Meeting Owl line of products, the company is developing advanced software technology to reinvent the conference room ecosystem and make it smart.

Company Goal:

Drive sales of the company’s hardware and software through in-depth product campaigns and the release of its annual “State of Remote Work Report”, which became especially relevant during COVID-19.

Clarity's Challenge:

Generate coverage focusing on Owl Labs’ high quality and relevant products and create data reports resulting in tier one stories. The team adapted the media strategy in real-time to make Owl Labs a go-to source during the COVID-19 pandemic.

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About

Owl Lab’s goals were to drive sales of the company’s hardware and software through in-depth product campaigns and the release of its annual “State of Remote Work Report”, which became especially relevant during COVID-19. Additionally, Clarity was asked to elevate the reputation of CEO Frank Weishaupt as a thought-leader and business leader.

With the increasing worldwide worry and impact around COVID-19, Clarity and Owl Labs were in a great position to show journalists how companies and individuals working remotely can work as effectively as in person communications. Clarity’s challenge was to generate coverage focusing on Owl Labs’ high quality and relevant products and create data reports resulting in tier one stories. The team also adapted the media strategy in real-time to make Owl Labs a go-to source during the COVID-19 pandemic

In Q1 2020, Clarity secured 97 standalone stories for Owl Labs, 4x the coverage of the year prior (before Clarity). A combination of product reviews, announcements, executive Q&As, and thought leadership commentary ran in national outlets including The Wall Street Journal, Adweek, Forbes, NPR, WIRED and Business Insider, and regional media including The Boston Globe and The Boston Business Journal. This year’s coverage positioned Owl Labs as the clear thought leader in the future of work and as a ‘best in class’ solution for remote work during COVID-19. The campaign made a real impact on the Owl Lab’s business growth.

Results

97 standalone stories for Owl Labs in Q1, 2020

60% rise in website traffic

41% increase in sales

71% spike in average order value

Selected Press

Owl Labs’ Meeting Owl Pro Will Save Your Awkward Teleconferences

I had the chance to try out Owl Labs' latest video conference tool and was impressed by its power.

Study says that remote workers are happier and stay in jobs longer

Workers that worked remotely full-time reported being happy in their jobs 22% more than workers who never work remotely.

Meet the Meeting Owl Pro, and Owl Labs' Smart Meeting Room ecosystem | ZDNet

Owl Labs’ smart 360-degree meeting room camera, mic array and speaker system gets smarter and supports bigger meeting rooms.

3 ways to manage conflict when you work from home

Now that you're probably getting a grip on remote work during the coronavirus pandemic, here are three ways to deal with conflict in the weeks to come.

There’s a massive pay gap between men and women who work from home

The wage gap among remote workers was glaring, even before the pandemic pushed many to work from home.

Lights! Camera! Meeting! Videoconferencing Gets a Makeover

Companies like Zoom and Microsoft are trying to make the remote connections more real—and fun. Trouble is, humans are awkward.

Study: Remote Workers Are Happier, Stay in Their Jobs Longer, and Work More Hours Than Onsite Employees

Owl Labs surveyed 1,200 U.S. employees to measure how remote work arrangements affect engagement and company loyalty.

An Etiquette Primer For Zoom And Other Videoconferencing Services

Some people are just getting used to telework, and making blunders on tools such as Zoom — including going to the bathroom while your webcam is live. Here are some videoconference etiquette tips.

The coronavirus will change how we work forever

As the coronavirus pandemic continues more companies are sending employees home to work. Is it a passing phase—or a fundamental change in the way we do our jobs?

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