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OWNING THE REMOTE WORK CONVERSATION DURING COVID-19

Owl Labs is a collaborative technology company dedicated to creating a better workplace experience for today’s hybrid workforce of remote and in-office employees. The company’s products include its core 360° conference room camera, The Meeting Owl, use emerging technology such as AI to bring dispersed teams together for better work. While focused on The Meeting Owl line of products, the company is developing advanced software technology to reinvent the conference room ecosystem and make it smart.

Company Goal:

Drive sales of the company’s hardware and software through in-depth product campaigns and the release of its annual “State of Remote Work Report”, which became especially relevant during COVID-19.

Clarity's Challenge:

Generate coverage focusing on Owl Labs’ high quality and relevant products and create data reports resulting in tier one stories. The team adapted the media strategy in real-time to make Owl Labs a go-to source during the COVID-19 pandemic.

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About

Owl Labs is a collaborative technology company dedicated to creating a better workplace experience for today’s hybrid workforce of remote and in-office employees. The company’s products include its core 360° conference room camera, The Meeting Owl, use emerging technology such as AI to bring dispersed teams together for better work. While focused on The Meeting Owl line of products, the company is developing advanced software technology to reinvent the conference room ecosystem and make it smart.

Owl Lab’s goals were to drive sales of the company’s hardware and software through in-depth product campaigns and the release of its annual “State of Remote Work Report”, which became especially relevant during COVID-19. Additionally, Clarity was asked to elevate the reputation of CEO Frank Weishaupt as a thought-leader and business leader.

With the increasing worldwide worry and impact around COVID-19, Clarity and Owl Labs were in a great position to show journalists how companies and individuals working remotely can work as effectively as in person communications. Clarity’s challenge was to generate coverage focusing on Owl Labs’ high quality and relevant products and create data reports resulting in tier one stories. The team also adapted the media strategy in real-time to make Owl Labs a go-to source during the COVID-19 pandemic


In Q1 2020, Clarity secured 97 standalone stories for Owl Labs, 4x the coverage of the year prior (before Clarity).  A combination of product reviews, announcements, executive Q&As, and thought leadership commentary ran in national outlets including The Wall Street Journal, Adweek, Forbes, NPR, WIRED and Business Insider, and regional media including The Boston Globe and The Boston Business Journal. This year’s coverage positioned Owl Labs as the clear thought leader in the future of work and as a ‘best in class’ solution for remote work during COVID-19. The campaign made a real impact on the Owl Lab’s business growth.

Results

  • 97 standalone stories for Owl Labs in Q1, 2020
  • 60% rise in website traffic
  • 41% increase in sales
  • 71% spike in average order value

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