Pan-European Campaign to Encourage Sustainable Behaviours

The Challenge

Henkel Consumer Brands, an international FMCG, known for brands like Schwarzkopf, wanted to use its influence and products to support more sustainable behaviors, helping consumers reduce waste, water and energy used every day. 

Solution

We created a multi-brand platform, It Starts With Us, that was based on behaviour change theory designed to make it easy, fun, social and rewarding to adopt new sustainable behaviours.

The campaign included marketing, social and point of sale assets, for the multi-brand campaign and simultaneously gave Henkel Consumer Brands the opportunity to communicate about what they have achieved to support better outcomes for people and planet. 

Sefiani continues to work with Henkel Consumer brand across a variety of projects including brokering new partnerships to support the ambitions of the It Starts with Us program.

Impact