Repositioning An Investment App For Maximum Growth
Intelligence & Strategy
Brand Strategy
Intelligence Unit
The Challenge
Streetbeat is an AI investment platform. With the category awash with new challengers and solid incumbents, how could Streetbeat stand out from the crowd and capture the market?
Solution
Combining audience interviews, competitive positioning analysis and overlaying behavioural trends, we delivered evidence based audience personas, a fresh brand position and the compelling messages to capture the market.
Impact
0
Average user growth, quarter on quarter, across 12 months.
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