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Shaping Australia’s Sustainability Conversation with EY

The Challenge

Sefiani (Clarity Global's brand in Australia) was a long term partner of EY Oceania, positioning EY as a leader in sustainability as it quickly became a battleground for Big Four professional services firms.

Solution

  • Acted as trusted counsel to the Chief Sustainability Officer and Partners, shaping the company’s narrative and delivering media and content campaigns that showed EY’s expertise on topics that mattered. 
  • Advised on and drafted annual Values Realised Scorecards to support radical transparency on how EY was acting as a responsible business.
  • Elevated the firm’s Climate Change and Sustainability Partners to be the most quoted thought leaders among the big four. 

Impact

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Top SOV ranking on climate and sustainability in tier one media

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Total reach across all activity in 2023

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Supported business objectives of EY CCASS and Net Zero Centre 

 

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