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Nimble PR for a fast-growing entertainment company

Moonbug is a global entertainment company with the mission of ensuring every child has access to premium, diverse content that helps them learn and grow.

Company Goal:

Elevate brand awareness as the ultimate kids’ IP.

Clarity's Challenge:

Jumpstart an earned media relations program upon official launch.

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Clarity forged relationships for Moonbug executives with key press, keeping the company top-of-mind for coverage. Since Moonbug’s launch, Clarity has managed and executed announcements for several IP acquisitions, new market and platform entries, licensing and merchandising deals, as well as new leadership hires.

Clarity has also remained nimble as Moonbug’s growth has surged, shifting corporate positioning where needed and leveraging data to articulate the company narrative. As a part of that, Clarity has commenced a parenting and lifestyle program to generate traction for its collection of kids’ shows and toys


  • Secured top-tier and trade coverage from outlets including The Wall Street Journal, Deadline, Tubefilter and TechCrunch, as well as daily newsletters including Axios Pro Rata, Fortune Term Sheet and Cynopsis Media
  • Forged new relationships/coverage with business, entertainment and kids press, including Animation Magazine, C21, Bloomberg, Business Insider, Cheddar, Financial Times, The Information, Kidscreen, Reuters, TBI, Tubefilter and Variety, among others
  • Continued momentum on securing top-tier coverage to underscore Moonbug's global expansion and brand awareness

Selected Press



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