Nimble PR for a fast-growing entertainment company
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Communications Strategy
Technology
PR
Thought Leadership
Corporate Communications
Media Training
Moonbug is a global entertainment company with the mission of ensuring every child has access to premium, diverse content that helps them learn and grow.
Company Goal:
Elevate brand awareness as the ultimate kids’ IP.
Clarity's Challenge:
Jumpstart an earned media relations program upon official launch.
Sector
Services Provided
Challenges
About
Clarity forged relationships for Moonbug executives with key press, keeping the company top-of-mind for coverage. Since Moonbug’s launch, Clarity has managed and executed announcements for several IP acquisitions, new market and platform entries, licensing and merchandising deals, as well as new leadership hires.
Clarity has also remained nimble as Moonbug’s growth has surged, shifting corporate positioning where needed and leveraging data to articulate the company narrative. As a part of that, Clarity has commenced a parenting and lifestyle program to generate traction for its collection of kids’ shows and toys
Results
- Secured top-tier and trade coverage from outlets including The Wall Street Journal, Deadline, Tubefilter and TechCrunch, as well as daily newsletters including Axios Pro Rata, Fortune Term Sheet and Cynopsis Media
- Forged new relationships/coverage with business, entertainment and kids press, including Animation Magazine, C21, Bloomberg, Business Insider, Cheddar, Financial Times, The Information, Kidscreen, Reuters, TBI, Tubefilter and Variety, among others
- Continued momentum on securing top-tier coverage to underscore Moonbug's global expansion and brand awareness
Selected Press
Moonbug Raises $145 Million In Funding For Kids’ Programs
Children’s entertainment company Moonbug Entertainment has raised $145 million in initial funding led by the Raine Group, Moonbug plans to announce Monday.
Andy Yeatman, Former Netflix Head of Kids Content, Lands at Startup Moonbug (EXCLUSIVE)
Moonbug is focused on content for kids 8 and under that promotes “compassion, empathy and resilience.” The company’s plan is to develop and license spinoff shows featuring various characters, as well as grow advertising and create brand extensions like merchandise, music, games, and live events.
Disney India scores Moonbug’s Supa Strikas
Children’s content producer and distributor Moonbug has sold its soccer-themed animated series Supa Strikas to Disney India. The deal encompasses all six seasons of the show and a new seventh season that Moonbug is currently producing wit...
Sky Kids lands Little Baby Bum spin-off
Sky Kids in the UK has acquired the spin-off from hit online children's property Little Baby Bum from LA- and London-based Moonbug.
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