How to measure the commercial value of B2B content
Event
Remote
31 Oct 2024
B2B marketers often face challenges in demonstrating the commercial value of their content.
While traffic is a common metric, this doesn’t always resonate with finance teams when seeking buy-in for content marketing initiatives.
So, how can one effectively measure and showcase the financial impact of content on revenue?
Join us on the 31st October
16.00 CEST / 15.00 BST / 10.00 ET / 07.00 PDT
Thanks to our community partner, FINITE, for organising this event with us.
Meet the speakers
Phil Wade
Head of Measurement and Analytics at Clarity
Jordan Phillipps
Senior Technical Analytics Specialist at Clarity
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