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How to measure the commercial value of B2B content

B2B marketers often face challenges in demonstrating the commercial value of their content.

While traffic is a common metric, this doesn’t always resonate with finance teams when seeking buy-in for content marketing initiatives. 

So, how can one effectively measure and showcase the financial impact of content on revenue?

Join us on the 31st October 

16.00 CEST / 15.00 BST / 10.00 ET / 07.00 PDT

Thanks to our community partner, FINITE, for organising this event with us.

Meet the speakers

Phil Wade

Head of Measurement and Analytics at Clarity

Jordan Phillipps

Senior Technical Analytics Specialist at Clarity

Register to watch!

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