Social media
In a world of endless scrolling, our social media management services will guide your platform strategy, monitor your community, and create your content
A company's social media behavior define them to peers, the press and the public. A strategic, high quality presence on social is no longer an option, it’s a necessity.
Rachael BerkeyVice President, Social Strategy
Clarity’s social media services have creativity at the core. It’s no longer enough to show up and post the same thing on social media that you’re posting everywhere else. Brands are fighting the psychological need for dopamine created by a mobile-users access to infinite scroll. Consumer expectations mean you have to regularly create and post content that is exciting, on-brand and optimized for each platform.
The diversity and global nature of Clarity teams means we’re primed for creative social media strategies that meet the needs of modern consumers.
Our integrated approach has earned us multiple awards and nominations.
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Between Q3 2022 and the end of Q1 2023, our work in social media doubled Sonatus’s Twitter and LinkedIn following.
Data-Backed Insights for Effective Social Media Marketing
Our research and analytics capabilities mean we’ll put the needs of your audience first. As data informs our strategy, you’ll gain confidence knowing we’ve chosen the right channels, tactics and content to make a positive impact on your business and brand.
Crisis Communications Across Social Media
Because social media is a public forum, its tone can shift with only a moment’s notice. Your team must be ready to read the room and respond well to both praise and criticism, and to the news cycle itself.
We’ve got experience in brand management and crisis comms across social media, having managed global brands through political cycles, a global pandemic and a human rights uprising across North America. We’re ready to advise clients through every possible incident and will not advise silence when speaking presents new opportunities.
Vast Social Spaces Present Unique Challenges
Social media strategy looks different in each country depending on local regulation and community custom. As a result, there are a vast amount of ways you can show up on social media. Clarity can ease this complexity by using data and expertise to inform your brand’s social media strategy.
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