Social Media Strategy & Influencer Marketing
Clarity designs social media strategies that increase qualified reach, improve engagement quality, and drive revenue for global brands.
The line between social, influencer, content marketing, public relations and advertising is blurring as audiences consume and demand more (and better) digital content. Brands and organizations need holistic social media strategy to build successful, future-proofed campaigns.
At Clarity, we apply social media best practices, the latest channel-specific insights, fresh creative thinking, and algorithm-optimized digital executions that deliver our promise of Ideas, Influence, and Impact.
Who We Work With
We work with market-leading brands across technology, finance, software, consumer goods, and many other industries to transform their social presence, influencer relations, and creative content.
What We Do
Social Content Performance Analysis
Assess your organic and paid social content to determine impact, engagement and conversion improvement strategies. Performance analytics and measurement isn’t just about collecting your data. It’s about knowing what data matters and what insights it reveals. With fully optimized social strategy, you’ll be able to increase revenue, drive growth, and deepen customer loyalty.
Social Branding & Creative Content
Build, grow, and protect your brand identity and reputation online. Develop creative and compelling content to reach and inspire your target audience across all social channels. Beyond visuals, your brand needs striking messaging that resonates with your target audience and reflects your mission consistently across all social channels.
Social Media Strategy & Campaign Programmatic
We build audience-specific creative campaigns that are grounded in deep insights and compelling data. We understand how your audience thinks and what inspires them to feel and to take action. When it comes to social media content, we understand that organic is not enough to get the job done. Less than 7% of brands’ channel audience is reached with organic content alone, so we partner with our Paid Social specialists to plan, build, and manage programs that will amplify your message across the right channels, reaching your right audiences at the right time.
Executive Social Presence & Reputation Profile Building
A must-have, modern extension of executive thought leadership strategies, reputation management & crisis preparedness/response for all c-suite leaders and industry experts.
Social Media Crisis Counsel
Social media crisis requires specialized guidance and support to mitigate reputational damage and manage communication effectively. Whether working with individuals, organizations, or brands during a social media-related crisis, Clarity brings expert strategies for both preventing and responding to negative situations on social media platforms. We develop communication strategies, monitor online conversations, and engage with all pertinent internal, external and media stakeholders.
Influence Marketing & Influencer Relations
Our approach to working with influencers is two-fold: Influencer Advocacy and Content Creators. At Clarity, we curate bespoke influencer programs – from niche, to micro, to macro, and all the way up to celebrity influencer sizes – that play to the strengths and reach of these two camps of influence.
- Influencer Advocacy builds campaign partnerships with influencers who are selected for the power and relevance of their audience and followers. Partnering with these individuals allows brands to expand audience reach and to engage with authenticity and impact. Branded content is typically posted organically on these individual influencer advocates’ channels, to reach their like-minded audience on behalf of a client partner
- Content Creators are chosen for the creativity, bold vision, and fresh take they can bring to a client brand partner. Their content for clients is typically “white-labeled” and pushed out via highly targeted paid campaigns and ad sets, ultimately reaching a client's desired audience in a new and compelling way.
Algorithmic Planning for AI & Social Media
The way the world finds information has fundamentally changed. AI is no longer a futuristic concept; it's the present reality, delivering direct answers and shaping purchasing decisions. To thrive, your business needs more than just a presence – you need influence in this new search landscape. We're not just adapting to this shift in all social, influencer, digital and communications strategies; we're helping our clients lead the way.
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Looking for a partner to help you reach your goals? We'd love to hear from you.
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