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Social Media: Crisis Source or Reputation Solution?

Social media has become the greatest source of corporate and brand crises, replacing what was once a slow-moving, word-of-mouth or traditional media issue. However, social media is often overlooked as a solution for crisis preparedness and response.

Amplified by volatility within the current geo-political climate, as well as a new US administration, rollback of DEI initiatives, heightened public sensitivity and growing scrutiny around social issues; it is more important than ever that organizations consider digital and social media preparedness within their larger crisis communications and brand reputation strategies.

Join Clarity Global for an expert panel conversation to discover actionable insights and advice on how to protect and manage your brand and corporate reputation.

Following the panel, digital and social crisis simulation experts from Polpeo and Clarity Global will run group workshop simulations for pre-registered attendees. Participants will experience the high-pressure of a real crisis in a controlled setting, ensuring they are ready when the stakes are real.

Laptop required for workshop participants.

WHEN:

Wednesday, June 4th 2025 9am - 12pm ET

WHERE:

NYC, VENUE TO BE ANNOUNCED SOON

AGENDA:

9am - 9:30am - Coffee, Breakfast & Networking

9:30am - 10:30am - Panel Discussion

10:30am - 12pm - Crisis Simulation Social Media Workshop

Panelists

Kristen Ingraham

Managing Partner, US and Head of Social Media, Clarity

Tamara Littleton

Executive Chair and Founder of Social Element agency, Co-Founder of crisis simulation company Polpeo

Ben Cathers

Senior Principal Solutions Consultant, Hootsuite

Hope King

Founder of Macro Talk, Axios Events Host, Yahoo Finance Contributor

MORE INSIGHT

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