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Moonbug Entertainment, one of the largest digital media companies in the world, was expanding globally fast with new additions to its kids’ programming portfolio and partnerships.
With a steady announcement pipeline, we needed to create a narrative that allowed media to follow the company on a growth journey, and turn Moonbug – and its IP – into must-covers.
Top-tier coverage in outlets including The Wall Street Journal, Blooomberg, Financial Times, Variety, The Hollywood Reporter and TechCrunch to underscore its global expansion and brand awareness
Forged new relationships/coverage with business, entertainment and kids press like Kidscreen, C21, Total Licensing, TBI and Animation Magazine
ETC Group was a relatively young company, and a later entrant to the rapidly growing ETP market in Europe. Their marketing partner was getting most of the coverage, and their online assets were underperforming. Just before we took them on, the UK’s FCA banned crypto-related ETPs in the UK.
Our strategy was integrated, offering onsite SEO, social media content and marketing, and a comprehensive thought leadership and press office approach. Starting in February, following intensive messaging sessions, we helped deliver a clean website, with the message ‘taking the cryptic out of crypto’, rationalized their social media presence, and started on a diary of background briefings with major news outlets FT, Bloomberg, Reuters etc.
With a hectic schedule of announcements in Spring 2021, we negotiated exclusives in the Financial Times for UK related news, and worked with media across Germany, France and Amsterdam for embargoed additional coverage.
2,000+ pieces of coverage and inbound links.
Social sites grew from 0 to over 2500 followers with high engagement.
Coverage in FT, Fortune, Business Insider, Coin Telegraph, Coindesk, Bloomberg, Nasdaq, Handlesblatt & Les Echos.
Owl’s AI-powered Owl Car Cam operates via a 4G LTE network offering unparalleled protection for vehicles – driving and parked. With so many dash cameras available, Clarity was tasked with getting media and consumers to take a second look at car security as a space ripe for innovation, rather than a “solved problem.”
To meet that challenge, the Clarity team embarked on an ambitious program that combined a steady drumbeat of product announcements, in-person meetings with tech, auto, and security journalists, an aggressive review program, and a local media campaign to highlight success stories.
Clarity secured more than 100 unique pieces of original press coverage in print, online & broadcast, including CNN, The Verge, USA Today and Reuters.
Owl was selected by Wirecutter as one of their top buys for car cameras.
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