Tailoring social campaigns to make a big impression

Company Goal:

Generate more social media interaction and build relationships with targeted groups

Clarity's Challenge:

Create tailored social media campaigns, nailing Citrix’s tone of voice and persona

About

We started the social media campaigns, using Twitter polls and for one of the campaigns (self-recorded) videos from one of the Citrix spokespersons. We have launched tailored campaigns for which we have posted almost 50 polls and recorded 20 videos. The result was astonishing: we achieved exceptional interaction rates (average: 3.31% for Twitter and 1.64% for LinkedIn). For comparison: an interaction ratio between 0.33% and 1% is considered high for Twitter (research by Scrunch) and a study by Forrester showed that the average interaction rate of the top 50 brands worldwide is 0.054% on LinkedIn. In total we realized over 925,000 impressions and almost 50,000 interactions on Twitter and LinkedIn.

The Results