SECTOR – CITRIX CASE STUDY
Company Goal:
Generate more social media interaction and build relationships with targeted groups
Clarity's Challenge:
Create tailored social media campaigns, nailing Citrix’s tone of voice and persona
About
We started the social media campaigns, using Twitter polls and for one of the campaigns (self-recorded) videos from one of the Citrix spokespersons. We have launched tailored campaigns for which we have posted almost 50 polls and recorded 20 videos. The result was astonishing: we achieved exceptional interaction rates (average: 3.31% for Twitter and 1.64% for LinkedIn). For comparison: an interaction ratio between 0.33% and 1% is considered high for Twitter (research by Scrunch) and a study by Forrester showed that the average interaction rate of the top 50 brands worldwide is 0.054% on LinkedIn. In total we realized over 925,000 impressions and almost 50,000 interactions on Twitter and LinkedIn.
The Results
- 4 tailored campaigns
- 50 polls
- 20 videos
- 950,000+ Impressions
- 50,000+ Interactions
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