Designing and building a digital experience for the future of banking

Digital strategy, experience design & Enterprise WordPress development helping to position Open Banking as the dynamic & forward thinking expert in the future of banking & FinTech.

Open Banking Implementation Entity was formed by the CMA in 2016, after a report showed that older and larger banks do not have to compete hard enough for customers’ business, and smaller and newer banks find it difficult to grow and access the market.

The Challenge

The previous version of the Open Banking website was split into B2B and B2C, with confused Information Architecture and site navigation making for a poor UX.

There was a lack of dynamic, engaging and visual design, meaning visitors were failing to engage with the site. In terms of content, the site was not set up to support up to date news, insights and events information. Resources for research, and case studies in the website were also lacking, which undermined credibility and trustworthiness.

Finally an inflexible CMS made it difficult for the team to make the rapid content updates required.

The Solution

Clarity led the discovery, UX, design & build of a best in class B2B digital experience and content platform that sits at the heart of digital marketing & communications for Open Banking.

This has made Open Banking the primary destination for B2B open banking news and insights, as well as promoting key services to visitors.

The site has been repurposed to have more focus on the ecosystem and partners in support of a B2B2C model. By taking this wider view, Open Banking is building a community within the open banking sector to increase engagement from the participants, both established and new, and making for an improved consumer experience.

Given the nature of Open Banking’s work, security was of paramount importance, and enterprise grade WordPress development hosted on a solution provided by our partner WP Engine ensured that this was achieved, without loss of flexibility or functionality.

The website now attracts new B2B participants to connect and enrol in open banking. It also promotes and drives adoption of open banking by consumers through building trust and increasing awareness.

Notable Features

• Updated UX & site map
• WP Engine Enterprise Hosting
• Google Tag Manager setup
• App Store
• Regulated Providers Directory
• Data API Integrations
• Document Library
• Content Migration