Supporting the Launch of a New Production Studio for Blockbuster Hits

Entertainment PR across social media and high value media outlets 

Introduction

Trilith Studios (previously Pinewood Atlanta Studios) is world famous for its long legacy of churning out blockbuster hits through collaborations with the likes of Disney, Marvel, Sony and Warner Bros. In 2019, the company was poised for, not just a rebrand, but a reimagining.

The Challenge

We were tasked with supporting the launch of Trilith’s new brand - to reinvent the company as a production studio and an innovative live/work model. Not only would it have its own intellectual property, but a walkable residential community for a new  generation of creatives, entrepreneurs and storytellers. 

This was an exciting story to tell through strategic PR, but when Covid-19 struck and production was halted, the story rapidly changed and our direction had to pivot with it. 

Our Insight

Utilising our team’s expertise and experience in the Entertainment sector, we adapted our PR strategy to respond to the most discussed and prevalent topics regarding Covid. Our team discovered insights that would frame our strategy, to bolster Trilith’s existing authority in the industry. This would help us reach their original target audience of creatives, producers and talent, but in a new way. 

Our Strategy & Solution

Our strategy helped to ease the uncertainty that was felt in the industry at the time. We positioned Frank Patterson, CEO of Trilith, as an authority on the effects of the pandemic on production. 

Further, we pointed to the studio’s own stringent Covid protocols as a gold standard for the industry. This came alongside new, state-of-the-art testing protocols and plans to reopen movie and TV production. 

All in all, our strategy cemented their position as an industry leader and gave them tremendous visibility ahead of the delayed rebrand.