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NEW RESEARCH: 2023 B2B marketing trends in tech & SaaS

Read our new report on B2B marketing trends in tech and SaaS in 2023, in partnership with FINITE, the global, private community for B2B marketers.

As a FINITE community partner, Clarity supports their mission to help B2B marketers connect, share, learn and grow. This report does just that. We surveyed their members to learn about their plans for the new year, to learn more about the channels, tactics and programmes B2B tech marketers will focus on in 2023.

We also received comments from expert contributors for their advice and response to the report. Thank you to Carol Howley, CMO at Exclaimer, Tom Furr, CMO at DISCO, Matthieu Baril, Marketing Operations Lead, EMEA at Qualtrics, and our very own Alex Judd, Head of Impact and Planning at Clarity.

Headline findings include:

  • The biggest challenge for B2B tech marketers ahead of 2023 is ‘maintaining growth within an uncertain economy’, followed by ‘knowing where to focus and invest resources’.
  • Content and events are the most important channels in B2B tech marketing strategies for 2023.
  • More than half of B2B tech marketers are planning on increasing investment in MarTech in 2023.

Read the report


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