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Clarity Acquires Leading Creative SEO, Paid and Analytics Agency 3WhiteHats

Today, I’m thrilled to announce Clarity’s acquisition of the UK-based digital agency, 3WhiteHats. 

This deal brings deep analytics, creative paid and SEO capabilities to Clarity’s growing suite of products and services, and represents a major step towards realising our vision for a new kind of communications agency – an agency that’s uniquely obsessed with harnessing data and analytics to drive high-impact, omnichannel campaigns that deliver measurable results.

Clarity and 3WhiteHats have long partnered on campaigns, so the benefits to our clients in turning the partnership into an acquisition have already been successfully demonstrated. 

And now, in coming together as one unified team, under one unified brand, we can deliver an evermore cohesive client experience and deliver exceptional and exciting work that really moves the needle.

Ever since first meeting 3WhiteHats’ founders Tom Telford and Will Julian-Vicary, it was clear that we were closely aligned on the most crucial things: our core values and our focus on building working environments that inspire, excite and reward our amazing people. 

Alongside their work in delivering exceptional programmes to clients like Aon, Invesco and Abellion, Tom and Will have built an agency that was named a 2020 “Best Places to Work” by Campaign, which reinforces our confidence in the synergies between both our approach to client services as well as a focus on company culture. 

I therefore couldn’t be more excited to welcome the whole 3WhiteHats team to the Clarity family, and for Tom and Will to join Clarity’s senior leadership team so we can benefit from their learnings in building such an outstanding, award-winning company culture. 

Coming off an unprecedented 2020, announcing this acquisition on the heels of Clarity’s continued growth and the accolades we’ve earned to date in 2021 is all the more meaningful. 

Since opening for business eight years ago, we’ve significantly expanded our global footprint, with award-winning teams in key markets globally; we’ve launched a network of independently-owned agency partners in markets where we do not yet have teams on the ground; and we’ve been ranked a top 150 Agency globally by PRWeek – the eighth fastest-growing agency in the world in 2020. The 3WhiteHats acquisition is the next major milestone in our journey, and we’re thrilled to have made it happen. 

Plus, we now have a seafront office in Falmouth and I know I’m not alone amongst Clarity team members in being extremely excited at the prospect of spending summers working from Cornwall…


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