Introducing Surfacd. A milestone for Clarity, and a response to an AI-first reality…

Today marks an important milestone for Clarity, and I’m incredibly proud to officially announce the launch of Surfacd, our AI-powered brand visibility monitoring platform built specifically for B2B technology marketers. It’s our first proprietary digital product, and one I know will be instrumental in how we best serve clients in this AI-first market.

As a marketing and communications consultancy working with B2B Technology brands, we’ve spent years helping clients be searched, featured, discovered and chosen across increasingly complex buying journeys. Surfacd is a natural next step in that mission, giving marketing and communications teams clear, practical insight into how their brand appears in AI-driven research and decision-making at a time when these systems are fundamentally reshaping how buyers form opinions and shortlists.

Surfacd was developed in-house at Clarity to help B2B brands track and measure their presence across AI search platforms, including ChatGPT, Perplexity, Gemini, Grok, AI Mode, AI Overviews and Copilot.

The platform brings the same level of depth and rigour to AI search that brands already expect from traditional digital analytics tools, turning something that is opaque and difficult to influence into an area teams can actively understand and optimise.

Using prompts specific to a brand’s industry and priority topics, Surfacd monitors brand visibility in AI responses, how that visibility compares to competitors', and which sources and signals most influence generated answers. This allows marketing and communications teams to focus their efforts on the sources that genuinely shape AI-driven discovery.

For Clarity clients involved in the pilot phase, these insights have already proven invaluable, and we’re now delighted to share Surfacd more widely across the industry.

What matters most to me is that these insights are not just interesting; they’re genuinely usable as a catalyst for growth. For Communications teams, Surfacd makes it clear which media outlets, analysts and narratives are shaping how AI platforms present a category. For Marketing teams, it highlights where content, authority or coverage gaps are limiting visibility.

That understanding feeds directly into our Generative Engine Optimisation (GEO) service. It means we are not just showing clients how they appear in AI-driven discovery through Surfacd, but actively helping them improve it, so their brand is the one AI platforms surface and recommend when buyers are researching.

Most Brands Are Still Below the Surface of AI Search

Our recent report, The New B2B Buyer Journey, highlighted that AI is now fully embedded across the B2B buying journey. Today, 80% of B2B buyers spend at least an hour a week with AI for decision-making, and that extends to decisions about the brands they choose to work with, and 65% rely on AI answers to create their vendor shortlists.

We are seeing a clear and accelerating shift in how B2B buyers make decisions, and how this directly impacts our clients. In this context, a brand’s presence, or lack thereof, in AI-generated results is becoming as critical as its performance in traditional search, with the lines between the two increasingly blurred.

To maintain and grow share of consideration in this environment, marketing and PR teams need to understand and influence the signals that shape AI responses. Surfacd is designed to support exactly that, turning AI search from an abstract influence on awareness and pipeline into a measurable, manageable part of the marketing and communications strategy.

2026 Is an Inflection Point

AI is now fully embedded in how B2B buyers research and shortlist vendors, and leadership teams are increasingly trying to understand how their brands actually appear across platforms. Our product provides them with clear visibility and brings AI search into the same measurement framework we already apply across other channels.

Using Surfacd, Marketing and Communications teams can identify the outlets and analysts that actively shape AI responses, allowing them to focus effort where it will generate the most positive momentum.

Similarly, SEO and digital teams can pinpoint the most impactful content and prioritise optimisation where it will have the greatest influence.

From Aspiration to Action

Designed for B2B brands operating in fast-moving, tech-driven markets, Surfacd goes beyond keywords to surface the signals that shape AI responses and brand visibility.

Specifically, the platform is aimed at:

• Enterprise brands and market leaders that want to protect hard-won positions and ensure they are consistently included when AI tools discuss their category
  
• Growth-stage challengers that see AI as an opportunity to level the playing field against incumbents with established SEO advantages
  
• Marketing, communications, SEO and agency teams that need to report AI visibility to senior leadership with the same discipline they apply to traditional channels

For these organisations, Surfacd transforms AI brand visibility tracking from aspiration into concrete metrics that can be benchmarked, improved and reported on with confidence.

“Surfacd unlocks the black box of AI search, providing visibility across everything our clients already do in digital and communications activities,” says Will Julian-Vicary, Chief Technology Officer at Clarity, who spearheaded and built the platform.

“By monitoring the same interfaces users rely on, we show brands how they compare to competitors and which websites are influencing AI systems when answering questions in their category. That clarity moves marketing, PR and SEO teams from educated guesswork to insight-led planning, so they can make more impactful decisions and clearly prove results.”

Will adds, “Surfacd was built by the industry, for the industry, in response to gaps we were seeing across the marketing and communications landscape. There is limited visibility into AI-driven discovery, growing blind spots in measurement, and too few ways for brands and agencies to understand whether their activity is genuinely influencing AI visibility.

“By providing earlier, clearer signals through ongoing monitoring and benchmarking, Surfacd helps teams spot opportunities and issues sooner, reduce risk, and bring greater confidence to how performance is assessed across AI search platforms.”

What This Means for Clarity and Our Clients

Surfacd is available to Clarity’s client base and to global agency partners as a white-label analytics capability.

This launch reflects Clarity’s continued investment in purpose-built capability for ambitious B2B brands that recognise the urgency of AI-first marketing and communications. Surfacd reinforces our role as a strategic partner for organisations that want to lead, not follow, as discovery, reputation and decision-making evolve.

As an agency, we’re incredibly proud of what the team has built and confident about what comes next. From my perspective as CEO, this launch represents an important step in the proprietary capability we’re developing as a marketing and communications consultancy to better support our clients. Further phases and additional products are already in development to continue strengthening our services and offerings, and I look forward to sharing more news on these developments in the coming months.

I’d like to express my sincere thanks and congratulations to everyone involved in making Surfacd a reality, and to the wider senior team at Clarity, who have contributed to the development and launch of Surfacd across their respective disciplines.

For any businesses interested in early access, pilot programmes, or partnerships, please contact Clarity to discuss eligibility and implementation, or visit the Surfacd website for more information.