Skip To Main ContentClarity Global

Ten B2B SEO Statistics You Need to Know in 2024

By Thomas Cox

Organic visibility is a key driver of growth in the B2B sector. Key SEO statistics reveal powerful insights that can transform your strategy. Understanding these can significantly enhance your online presence and drive business results.

Here are ten impactful SEO facts curated by our team of experts. Each fact includes a hint to assist you with your SEO strategy, helping you optimize effectively and see tangible results.

61.5% of Desktop Searches and 34.4% of Mobile Searches Result in No-Clicks

Source: Google CTR in 2018: Paid, Organic, & No-Click Searches by SparkToro

This high rate of no-click searches underscores the importance of optimizing for visibility directly on search result pages. Ensuring your company’s information is presented in featured snippets and other zero-click formats can increase brand recognition and influence potential clients' decisions without needing them to click through to your site.

Advice from the Experts: Focus on optimizing for featured snippets and other rich results to capture user attention directly on the search results page.

Position 1 in Google Gets Approximately 27.6% of All Clicks

Source: We Analyzed 4 Million Google Search Results. Here's What We Learned About Organic CTR by Backlinkto

Securing the top position in Google is a game-changer for B2B companies. The first position attracts over a quarter of all clicks, significantly boosting website traffic and lead generation. Investing in robust SEO strategies to achieve this rank can drive substantial growth in high-quality traffic and potential clients.

Advice from the Experts: Prioritize high-quality content creation and robust keyword targeting to improve your chances of ranking in the top position.

39% of Purchasers Are Influenced by a Relevant Search

Source: How People Meet Their Needs in I-Want-to-Buy Moments by ThinkwithGoogle

Nearly 40% of B2B purchasers are influenced by relevant search results during their decision-making process. This statistic highlights the critical role of SEO in ensuring your company’s solutions appear in pivotal search queries, effectively guiding potential clients towards your offerings.

Advice from the Experts: Conduct thorough keyword research to identify and target high-intent search terms that are most relevant to your potential buyers.

21% of Searchers Click on More Than One Search Result

Source: The State of Searcher Behavior Revealed Through 23 Remarkable Statistics by Moz

In the B2B sector, decision-makers often explore multiple sources before committing. The fact that 21% of searchers click on more than one result demonstrates the importance of having a diverse range of content that ranks well. This approach increases your company’s visibility and credibility, helping to position you as a leading authority in your industry.

Advice from the Experts: Develop a variety of high-ranking content pieces around key topics to capture multiple positions in the search results and increase visibility.

A Single Link Typically Takes Between 1-2 Hours to Build

Source: Link Building Measurement and Reporting by Aira

Building a single high-quality link is a time-intensive process, taking 1-2 hours on average. For B2B companies, understanding the effort involved in link building highlights the value of professional SEO services. These efforts lead to better search rankings and enhanced authority, making it a crucial investment for long-term success.

Advice from the Experts: Invest in building relationships with reputable industry websites and creating valuable content that naturally earns high-quality backlinks.

It Takes an Average of 3.1 Months to See the Impact of a Link on Search Ranking

Source: Survey Of 755 Link Builders Shows What Works In 2024 by Authority Hacker

SEO is a long-term strategy, and it typically takes over three months to see the impact of link building on search rankings. B2B leaders need to incorporate this timeline into their marketing plans, setting realistic expectations for the returns on their SEO investments and ensuring sustained effort for lasting results.

Advice from the Experts: Implement a consistent link-building strategy and regularly monitor your backlink profile to ensure sustained growth in search rankings.

96.55% of All Pages Get Zero Search Traffic from Google

Source: 96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] by Ahrefs

The reality that nearly 97% of all pages get zero search traffic is a stark reminder of the competitive nature of SEO. For B2B companies, this emphasizes the necessity of high-quality, well-optimized content. Targeted SEO strategies are essential to ensure your pages stand out and attract the right audience.

Advice from the Experts: Ensure every page on your site is optimized with targeted keywords, high-quality content, and proper technical SEO elements.

63.6% of Consumers Check Reviews on Google Before Visiting a Business Location

Source: Local SEO Statistics and Trends: a 2022 Report by Review Trackers

For B2B leaders, this statistic highlights the crucial role of online reputation management. With over 60% of consumers checking reviews before engaging with a business, maintaining positive feedback and managing your online presence can directly influence potential clients and business outcomes.

Advice from the Experts: Encourage satisfied clients to leave positive reviews on Google and regularly monitor and respond to feedback to manage your online reputation effectively.

Only 5.7% of Pages Will Rank in the Top 10 Search Results Within a Year

Source: How long does it take to rank in Google? (A study by Ahrefs) by Ahrefs

Achieving top search rankings is a long and challenging process, with only 5.7% of pages ranking in the top 10 within a year. B2B companies must commit to a consistent and ongoing SEO strategy. Understanding this helps set realistic expectations and emphasizes the need for continuous optimization efforts to achieve and sustain high rankings.

Advice from the Experts: Focus on long-term SEO strategies, including continuous content updates and technical optimizations, to improve your chances of ranking in the top search results over time.

SEO Drives 1,000%+ More Traffic Than Organic Social Media

Source: Organic Search Improves Ability to Map to Consumer Intent by BrightEdge

For senior leaders in B2B, the potential of SEO to drive over 1,000% more traffic than organic social media is a compelling argument for investment. Prioritizing SEO can yield significantly higher returns in terms of traffic and lead generation, driving more qualified leads and ultimately enhancing conversions and business growth.

Advice from the Experts: Allocate more resources to your SEO efforts, such as content creation, link building, and technical SEO, to capitalize on its higher traffic-driving potential.

In conclusion

The B2B landscape is competitive and a robust SEO strategy is indispensable. These ten statistics highlight the critical areas where focused SEO efforts can significantly enhance visibility, credibility, and lead generation.

By understanding and leveraging these insights, B2B companies can optimize their online presence, attract more qualified leads, and drive sustainable business growth.

By prioritizing SEO in your digital marketing strategy you will see long-term benefits that far outweigh the initial investment. Stay ahead of the curve and make informed decisions to ensure your company stands out online.

Stay up to date

Receive all the latest news, events, and insights on B2B tech, marketing, and communications with Clarity’s free monthly newsletter.



1 / 8
1 / 8

Fearless tactics to achieve your strategic success

As a consultancy, our full-funnel marketing and communications solutions are designed to fearlessly deliver business results across multiple industries and service areas.


Looking for a partner to help you reach your goals? We’d love to hear from you.