Trend predictions for sustainability communications in 2025

ESG and sustainability won’t fall off the agenda in 2025, but companies that get it wrong might.
2025 has kicked off and commentators warn that responsible business practices might be sidelined this year. The Trump victory has fueled anti-ESG rhetoric and seen companies walk back commitments, Elon Musk blames DEI for the worst fires in California’s history, and ongoing cost of living pressures are having an impact on consumer spending habits.
This year is not about scaling back, but rather, about stepping up, refining strategies, deepening integration, and transparently demonstrating impact to build resilience and enhance competitive advantage.
The urgency of action is demonstrated by the Californian fires, and the news that last year was the first year to pass 1.5C global warming limit. There is clear momentum around the world. The roll out of renewable energy is soaring, new disclosure directives are leading to greater action, transparency, and accountability, and regulation is spurring action in areas like modern slavery, circular economy, and decarbonisation.
Investors are still looking for evidence of responsible business practices that mitigate risk and create long-term value. Consumers want sustainability to be baked into goods and services, and employees want to work for companies with aligned values.
The companies that will stand out as 2025’s sustainability leaders:
Responsible businesses will navigate the risks, adapt to the low-carbon economy, and make impactful changes throughout their operations. This will not only set the stage for meaningful interactions with stakeholders but will see them outperform over the long-term.
As we look ahead, sustainability communications will require insight, transparency, creativity, and unwavering commitment. Companies that integrate these elements into their strategies will be best positioned to lead the journey towards a sustainable future.
To learn more about Clarity's Responsible Business Unit, head here.
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