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CHEQ: ESTABLISHING THE “AUTONOMOUS BRAND SAFETY” CATEGORY

Preemptive Brand Safety, Fraud Prevention and Viewability Driven by Cybersecurity Experts and Military Grade AI

Company Goal:

To protect brands from falling prey to ad fraud and undesirable placements

Clarity's Challenge:

Create a distinct, ownable narrative

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About

Cheq enlisted Clarity to help position the company’s technology for preemptive brand protection. Clarity helped to create an ownable narrative under the banner of “Autonomous Brand Safety,” with messaging and proof points that support CHEQ’s differentiated approach.

With the aid of a team of advertising experts, Clarity unleashed an aggressive content marketing campaign to advocate for the  idea behind the narrative and support it with data.

The team also helped to develop an advertising program that turned former NBA all-star Dikembe Motombo into CHEQ’s “Chief Block Officer”

Results

  • Successfully got the term "Autonomous Brand Safety" into the ad tech lexicon
  • Secured multiple in-depth stories focused on CHEQ’s leadership in high-profile publications, providing third-party corroboration for the company’s unique approach

Selected Press

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