CHEQ: ESTABLISHING THE “AUTONOMOUS BRAND SAFETY” CATEGORY

Preemptive Brand Safety, Fraud Prevention and Viewability Driven by Cybersecurity Experts and Military Grade AI
To protect brands from falling prey to ad fraud and undesirable placements
Create a distinct, ownable narrative
Cheq enlisted Clarity to help position the company’s technology for preemptive brand protection. Clarity helped to create an ownable narrative under the banner of “Autonomous Brand Safety,” with messaging and proof points that support CHEQ’s differentiated approach.
With the aid of a team of advertising experts, Clarity unleashed an aggressive content marketing campaign to advocate for the idea behind the narrative and support it with data.
The team also helped to develop an advertising program that turned former NBA all-star Dikembe Motombo into CHEQ’s “Chief Block Officer”
Marketers and publishers strive to make digital media safe for advertising.
While brand safety and fraud prevention have been big topics in the online ad industry over the past couple years, Cheq CEO Guy Tytunovich argued that “first generation solutions for ad verification” aren’t good enough. The problem, Tytunovich said, is that existing products use s…
Ad verification company Cheq has appointed legendary NBA shot blocker Dikembe Mutombo as its ‘chief blocking officer,’ a new advisory position at the company, and the man lives up to his title in a campaign for the company.
When ads appear next to negative content, consumers are 2.8 times less likely to associate with that brand.