CHEQ: ESTABLISHING THE “AUTONOMOUS BRAND SAFETY” CATEGORY
Preemptive Brand Safety, Fraud Prevention and Viewability Driven by Cybersecurity Experts and Military Grade AI
Company Goal:
To protect brands from falling prey to ad fraud and undesirable placements
Clarity's Challenge:
Create a distinct, ownable narrative
About
Cheq enlisted Clarity to help position the company’s technology for preemptive brand protection. Clarity helped to create an ownable narrative under the banner of “Autonomous Brand Safety,” with messaging and proof points that support CHEQ’s differentiated approach.
With the aid of a team of advertising experts, Clarity unleashed an aggressive content marketing campaign to advocate for the idea behind the narrative and support it with data.
The team also helped to develop an advertising program that turned former NBA all-star Dikembe Motombo into CHEQ’s “Chief Block Officer”
Results
- Successfully got the term "Autonomous Brand Safety" into the ad tech lexicon
- Secured multiple in-depth stories focused on CHEQ’s leadership in high-profile publications, providing third-party corroboration for the company’s unique approach
Selected Press
What’s the State of Brand Safety in 2018?
Marketers and publishers strive to make digital media safe for advertising.
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When ads appear next to negative content, consumers are 2.8 times less likely to associate with that brand.
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